EnChroma is the maker of cutting-edge lens technology and eyewear for color blindness. Established in 2010 by a Ph.D. glass scientist and a mathematician, we are an independent Berkeley, CA-based company. EnChroma’s revolutionary glasses combine the latest in color perception neuroscience and lens innovation to improve the lives of people with color deficiency around the world. We offer modern collections in an array of styles that are all Rx customizable to provide bright, vibrant color for all. EnChroma received a SBIR grant from the National Institutes of Health (NIH) and earned the 2016 Tibbets Award from the U.S. Small Business Administration in recognition of the firm’s innovative impact on the human experience through technology. EnChroma continues to advance its revolutionary lens technology with inventions that improve access and accessibility for the color blind community and beyond.
This film, produced in a series by Bai that focuses on people who challenge the status quo and innovate with passion and purpose, features EnChroma founders, Dr. Don McPherson Ph.D. and Andy Schmeder.
Learn how EnChroma glasses were invented in this NPR podcast.
President & CEO, Co-Founder & Inventor
andy@enchroma.com
UC Berkeley-trained mathematician Andrew Schmeder has broad expertise with technological innovation and was responsible for the design and optimization of EnChroma’s products. Andy’s diverse background includes time as a staff researcher at UC Berkeley where he was introduced to the concept of perceptual psychophysics: the science of how physical events that occur in the world relate to the human perception and cognition resulting from those events. Through this intellectual framework, Schmeder was initially introduced to the idea of using technology to assist with sensory disabilities by looking at how the parameters of digital hearing aids can be manipulated in real-time to improve experiences such as enjoyment of music for the hearing impaired. Later, this experience would prove invaluable in his work developing EnChroma.
Chief Science Officer, Co-Founder & Inventor
don@enchroma.com
Don, a Doctor of Glass Science, was responsible for the original “ah-ha” moment that led to the formation of EnChroma. His new invention—laser safety glasses for surgeons—had a coincidental positive effect on the vision of people with color blindness. This discovery was the basis for an SBIR grant from the US Small Business Administration, which launched the research critical to the formation of EnChroma. In addition to his contributions to EnChroma, Don has served as President of Bay Glass Research, Inc., Vice President of Research and Development at Vetrazzo, Inc., and Founder & CEO Counter Production, LLC. Don is the recipient of 5 NEI, NIH, and National Cancer Institute grants and has authored 6 patents and 14 scientific papers.
VP, Business Development
mark@enchroma.com
Master optician, Mark Mattison-Shupnick, is a member of the board of directors for EnChroma, Inc. and a veteran optical industry consultant. As an expert in ophthalmic optics, Mark has participated in the design and production of new lens materials, designs and treatments as well as develop technical marketing and training materials for optical professionals. He is a recipient of the Beverly Myers Award for Education from the National Academy of Opticianry, and is a regular contributor to industry publications like 20/20 Magazine and Vision Monday. Mark shares his decades of expertise in lectures around the country and world.
VP, Marketing & Brand Strategy
katherine@enchroma.com
As Vice-President of Marketing & Brand Strategy, Katherine leads the B2C and B2B marketing, ecommerce and brand strategy teams for EnChroma company-wide. With a passion for creating and building brands, Katherine brings to EnChroma over 20 years of marketing leadership honed at Kraft, Prophet Brand Strategy, and as a marketing consultant. Her broad experience includes leading the successful launch of an ecommerce retail startup, managing a $100M consumer brand and marketing team, and crafting strategic plans for iconic brands and companies large and small. A life-long community leader and volunteer, Katherine has held leadership roles on several nonprofit education and executive boards including Strive for Change Foundation and Piedmont Council BSA. She received her MBA from the Kellogg School of Management at Northwestern University and a BS in Commerce from the University of Virginia.
VP, Sales
rob@enchroma.com
Rob Maser is Vice President of Sales at EnChroma. In this role, Rob will develop and implement next-level B2B growth strategies for EnChroma and oversee its Customer Support team. Rob brings over 30 years of experience in the eyewear and commercial insurance industries in sales, business development, marketing and customer care. He is a respected leader who has built and inspired teams for $1B companies as well as startups and $100M firms. Rob has helped brands grow from niche revenue streams to become highly respected and well-known brands across the entire optical industry. Rob received his BA in Business Economics from the University of California, Santa Barbara.He is active in his community, having coached youth baseball and soccer, supporting St. Baldrick's Foundation for children with cancer, and volunteering with the City of San Ramon’s parks beautification program. He enjoys gardening, playing golf and is an avid runner.
Creative Director
ann@enchroma.com
Ann Sullivan-Cross is the Creative Director for EnChroma, overseeing design and brand initiatives companywide. Ann brings more than 20 years experience as a lead writer and content strategist for digital brands that include Snapfish, Leapfrog, and Salesforce. She recently wrote and directed an award-winning short film that screened at festivals across the country. With a passion for connecting people through the stories they tell, she is excited to help EnChroma make a positive impact on the color blind community. Ann volunteers at Camp Reel Stories, an organization that empowers young women and gender non-conforming youth to enter media careers. Ann received her BA in English Literature from Stonehill College in Easton, MA.
Director of PR & Partnerships
kent@enchroma.com
To EnChroma, Kent Streeb brings 20 years of experience in marketing, public relations and copywriting helping companies in technology, healthcare, utility-scale solar, non-profit and manufacturing. He has worked with organizations such as The Centers for Disease Control and Prevention (CDC), VMware, NETGEAR, HopeLab, Pangaea Global AIDS Foundation, Zamzee, Palo Alto Networks and Pittsburgh Center for the Arts. He served in the Peace Corps in West Africa working in rural healthcare and community development.
Kent has successfully generated positive exposure, and driven sales, for organizations charting new ground in fields such as ‘games for health,’ incentivized activity meters to combat childhood obesity and others. He drives EnChroma’s media strategy, marketing partnerships, events and marketing for retailers.
To see more Faces of EnChroma, check out our Blog!
EnChroma is the inventor of world renowned color blind technology. Learn more about our revolutionary lens technology.
We want you to be 100% satisfied with your EnChroma purchase. We offer a no-hassle, 60-Day Money Back Guarantee return policy with every purchase.
Free shipping and returns within the U.S. Worldwide shipping available. Contact us if you have questions.
We want you to be 100% satisfied with your EnChroma purchase. We offer a no-hassle, 60-Day Money Back Guarantee return policy with every purchase.
Free shipping and returns within the U.S. Worldwide shipping available. Contact us if you have questions.
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