Berkeley, CA & Munich, Germany – January 2, 2020 – EnChroma, Inc. – creators of the EnChroma eyewear for color blindness – today unveiled the EnChroma® Lx Series for Low Vision and Age-Related Eye Conditions, a new product line to address a rapidly growing category of visual challenges worldwide. The new line will be showcased at the Opti Munich 2020 International Trade Show for Optics and Design taking place January 10-12, 2020.
According to the World Health Organization over 285 million people in the world suffer from severe forms of visual impairment, with approximately 246 million qualifying as low vision. Many visual impairments develop with age with approximately one out of every three adults having some form of vision-reducing eye condition by the age of 65. Age-related visual impairments such as cataracts, glaucoma and macular degeneration are expected to grow rapidly as a result of aging demographic shifts worldwide.
Building on over 10 years of lens expertise from EnChroma’s acclaimed eyewear for color blindness, the EnChroma Lx Series is uniquely designed to support functional vision for people with vision impairments by reducing the disabling effects of glare, improving contrast and enhancing color vision over multiple lighting conditions. The Lx Series will be available through selected EnChroma Authorized Retailers worldwide.
The Lx Series Trial Kit includes four lenses: a Category 1 lens (80% transmission) for low-light and night-time use, Category 2 and 3 lenses (12% and 36% transmission respectively) for combined glare reduction and color vision enhancement, and an ultra-dark Category 4 lens (3% transmission) for extreme glare management.
“Until now, the low vision options available to patients have been limited,” said Mark Mattison-Shupnick, Master Optician and Vice President of Business Development for EnChroma. “EnChroma’s new offering for low vision features a unique spectral filter that reduces the intensity of white light while transmitting colors up to two times brighter than an average lens. A patient using the new lens will experience superior glare reduction and comfort, as well as enhanced color and contrast, which can aid mobility and safety.”
To develop the lenses, EnChroma worked with low vision optometrists and patients with rare but serious eye conditions such as retinitis pigmentosa. One of EnChroma’s pre-release testers is Blair Wong, ABOM, BS, M. Ed., Department Chair, Opticianry Department, Benjamin Franklin Institute of Technology, Adjunct Associate Professor, New England College of Optometry, and a licensed optician with late stage retinitis pigmentosa. According to Mr. Wong, “EnChroma augments what little vision I have, that I didn’t think I had. I am able to regain pieces of information I couldn’t perceive before. That enables me to be less reliant on tactile and echo perception.”
Patients with conditions such as cataracts, corneal damage, optic neuropathy, macular degeneration, glaucoma and other visual disorders associated with glare sensitivity and reduced color vision may also benefit from adopting the new lens.
At Opti Munich 2020: EnChroma Stand C3/421
Experience what it is like to be color blind with our unique 8-foot Color Blindness Simulator, and how EnChroma Cx lenses help those with color vision deficiency.
In addition, EnChroma will offer two short 30 minute discussions to help eye care professionals understand how our Cx Lens for Color Blindness and new EnChroma® Lx Series for Low Vision and Age-Related Eye Conditions can benefit their practice.
EnChroma lenses are made with Trivex®, a best-in-class optical material. The lenses are available in non-prescription and Rx forms including single vision, progressive and blended bifocal designs. Eye care professionals interested in learning more about the EnChroma Lx Lens Series or in becoming an EnChroma Authorized Retailer should contact reseller.support@enchroma.com, call +1-510-771-8914 or click here.
About EnChroma
Based in Berkeley, Calif., EnChroma produces cutting-edge lens technology and eyewear for color blindness, low vision and other color vision solutions sold online and through Authorized Retailers worldwide. Established in 2010 by a Ph.D. glass scientist and a mathematician, EnChroma’s revolutionary patented eyewear for color blindness combines the latest in color perception neuroscience and lens innovation to improve the lives of people with color vision deficiency around the world. EnChroma received an SBIR grant from the National Institutes of Health (NIH) and earned the 2016 Tibbetts Award from the U.S. Small Business Administration in recognition of the firm’s innovative impact on the human experience through technology. For more information please call +1-510-497-0048 or visit EnChroma.com.
Click here to download an image of the EnChroma Lx Series Trial Kit.
St. Augustine, FL & Berkeley, CA – December 11, 2019 – EnChroma, Inc. – inventors of eyewear for color blindness – and The St. Johns County Public Library System (SJCPLS), today announced that color blind patrons will be able to borrow EnChroma glasses at all six of the library’s branches. EnChroma glasses are engineered for the most common forms of red-green color blindness. The purchase of EnChroma glasses was funded by a generous $13,000 grant award from the St. Augustine-based non-profit Barbara A. Kay Foundation, through the Friends of the Main Library St. Augustine.
One in 12 men (8%) and 1 in 200 women (.5%) are color vision deficient; 13 million in the United States and 350 million worldwide. With a population of over 250,000, St. Johns County, Florida, has an estimated 11,000 people with color vision deficiency. Access to EnChroma eyewear will enable color blind patrons of SJCPLS to borrow and wear the glasses for up to 14 days.
“The St. Johns County Public Library System is in the forefront of supporting accessibility and eager to serve the many needs of our community,” said Library Director Debra Rhodes Gibson of St. Johns County Public Library System. “EnChroma glasses will allow those who cannot see colors as well or vibrantly to enjoy and experience color as much as everyone else does. We are grateful to the Barbara A. Kay Foundation for helping to bring color accessibility to the people of St. Johns County.”
“EnChroma glasses enable those with color vision deficiency to experience the world in colorful ways they never thought possible, from the seemingly mundane to the life-changing,” said Andrew Schmeder, Co-founder and CEO of EnChroma. “We are thrilled that The St. Johns County Public Library System and Barbara A. Kay Foundation recognize that providing access to color through EnChroma glasses will enrich the lives of color blind people throughout St. Johns County. We hope that more libraries will join St. Johns in making EnChroma glasses available to their constituents.”
Nearly two years ago, the Johnson County Public Library (JCPL) in Indiana became the first library system in the nation to provide access to EnChroma glasses to those with color vision deficiency. “Having EnChroma glasses as part of JCPL’s Library of Things has given some of our color blind patrons the opportunity to see color for the first time in their lives,” said Elyssa Everling, Adult Services Librarian, Trafalgar Branch, Johnson County Public Library. “One of my favorite memories is of a patron who experienced the beauty of a rainbow the first time he tried them on. We love connecting our patrons with color blindness to this potentially life-changing resource at all four of our libraries.”
EnChroma continues to lead in advocating for “color accessibility” with the launch of the EnChroma Color Accessibility Program. The program helps public venues, schools, state parks, libraries, museums and other organizations purchase and loan EnChroma glasses to color blind students and guests to help make schoolwork that involves color, colorful exhibits, attractions and/or experiences accessible to the color blind. To learn more about the program contact accessibility@enchroma.com.
Red-green color blindness is caused by an excessive overlap in the signals from red- and green-sensitive retinal cone cells in the eye, which causes colors that are normally seen as distinct and different to appear highly similar and confusing. Common color confusions include green and yellow, gray and pink, purple and blue, and red can appear brown. People with color vision deficiency are estimated to see about 10% of the one million shades that a person with normal color vision can see.
EnChroma’s patented lens technology is engineered with special optical filters to remove wavelengths of light where the red and green cones in the eye of the color blind overlap excessively. This enhances the separation between color channels to help them see colors more vibrantly, clearly and distinctly, helping them to overcome everyday obstacles and access more of life’s colorful experiences.
About The St. Johns County Public Library System
The St. Johns County Public Library System provides a variety of services to meet the needs of all its citizens in a friendly and courteous manner. The library system serves St. Augustine and the surrounding areas of St. Johns County, Florida through six branches and two bookmobiles. For more information please visit www.sjcpls.org.
About EnChroma
Based in Berkeley, California, EnChroma makes cutting-edge lens technology and eyewear for color blindness. Established in 2010 by a Ph.D. glass scientist and a mathematician, EnChroma’s revolutionary glasses combine the latest in color perception neuroscience and lens innovation to improve the lives of people with color vision deficiency around the world. EnChroma received a SBIR grant from the National Institutes of Health (NIH) and earned the 2016 Tibbetts Award from the U.S. Small Business Administration in recognition of the firm’s innovative impact on the human experience through technology. For more information call 510-497-0048 or visit EnChroma.com.
Media Contacts:
Lisa Calvert
Virtual Services Librarian and Marketing Coordinator
St. Johns County Public Library System
904.827.6935
lcalvert@sjcfl.us
Kent Streeb
Director of Public Relations and Partnerships
EnChroma
530.908.9225
kent@enchroma.com
Berkeley, CA & Fairhope, AL – December 10, 2019 – EnChroma, Inc. – creators of patented eyewear for color blindness – today announced that its assistive lens technology will be available in scenic viewers manufactured by SeeCoast Manufacturing Company. EnChroma’s lens technology will enable people with red-green color blindness to better enjoy the beauty of outdoor color at state parks, scenic overlooks, wildlife refuges and other locations where the viewers for the color blind are installed.
The Tennessee Department of Tourist Development was the first to introduce SeeCoast viewers powered by EnChroma lens technology to enable color blind visitors to see the changing colors in Fall foliage at 12 parks and scenic overlooks in 2017 and 2018. To enable the integration of its technology with scenic viewers, EnChroma modified its lens format and filter design to deliver optimal performance in combination with the high-power zoom optics in SeeCoast viewers. This partnership makes SeeCoast viewers powered by EnChroma available to other park systems and locations worldwide and is offered as a retrofit color blind option for existing SeeCoast viewers.
“The human eye evolved to see color in the natural world, and there is no better place than the great outdoors to demonstrate the impact of the EnChroma lens technology,” said Andrew Schmeder, Co-founder and CEO of EnChroma. “We are proud to work with SeeCoast, a leading maker of viewers that is well-known by state and national park systems in particular, to expand access to more colorful experiences for those with color vision deficiency.”
Color blindness affects an estimated 350 million people worldwide; 13 million in the US. While people with normal color vision see over one million shades of colors, those with red-green color vision deficiency only see 2%-10%, or roughly 20,000 to 100,000 colors and hues. People with color vision deficiency can struggle to see the red in a flower, the green of a lush meadow or the explosion of colors in the changing leaves in Fall. To view images depicting how people with color vision deficiency see colors, click here.
“For 60 years we’ve been in the business of helping people appreciate scenic places around the world, never realizing how many were unable to enjoy these experiences the way the rest of us do,” said Mrs. Geraldine L. Cain, Owner and President of SeeCoast Manufacturing Company. “We’re excited to team with EnChroma on viewers that will unlock the colors of nature for millions of people with color vision deficiency. These viewers will help venues attract color blind guests and their families and make their visits more enjoyable and memorable.”
Backed by science, EnChroma lenses are uniquely engineered using high-precision optical filters that selectively remove the wavelengths of light where excessive overlap between red and green cone cells in the eye is at its maximum. The removal of these overlapping wavelengths enables people with color blindness to see a broader range of color and experience more vivid and distinct color.
Advance interest in the color blind viewers has been high, with numerous parks and organizations waiting patiently for months to place their orders. Organizations that need to place their order prior to the end of the fiscal year can do so now and expect delivery in the first quarter of 2020. The purchase of a color blind viewer powered by EnChroma activates special rates for organizations to purchase EnChroma glasses for guests to borrow for hikes, tours and onsite exhibits. To order viewers, and learn more about EnChroma eyewear, please email accessiblity@enchroma.com.
EnChroma continues to promote “color accessibility” through its EnChroma Color Accessibility Program. The program is helping scores of public venues, schools, state parks, libraries, museums and other organizations – in the US and abroad – purchase and loan EnChroma glasses to color blind guests and students. To learn more about the program contact accessiblity@enchroma.com.
About SeeCoast Manufacturing Company
Started in 1960, SeeCoast Manufacturing Company is one of the world’s leading manufacturers of American-made coin and non-coin operated telescopes and binoculars that both sells and concessions its own equipment. Their Telescopes and Binoculars are designed to spend years outdoors subjected to adverse weather and public use and can last indefinitely with minimal maintenance. SeeCoast’s viewers can be found in every U.S. state and in over 80 countries throughout the world. To learn more visit seecoast.com, call (251) 928-8882 or email seecoast@seecoast.com.
About EnChroma
Based in Berkeley, California, EnChroma makes cutting-edge lens technology and eyewear for color blindness. Established in 2010 by a Ph.D. glass scientist and a mathematician, EnChroma’s revolutionary glasses combine the latest in color perception neuroscience and lens innovation to improve the lives of people with color vision deficiency around the world. EnChroma received a SBIR grant from the National Institutes of Health (NIH) and earned the 2016 Tibbetts Award from the U.S. Small Business Administration in recognition of the firm’s innovative impact on the human experience through technology. For more information call 510-497-0048 or visit EnChroma.com.
Media Contact:
Kent Streeb
Director of Public Relations and Partnerships
EnChroma
530.908.9225
kent@enchroma.com
Berkeley, CA & Cottonwood, MN – November 26, 2019 – EnChroma, Inc. – creators of the only science-backed eyewear for color blindness – today announced that color blind students at Lakeview School District in Minnesota will have access to EnChroma glasses for color blindness to help them surmount the challenges color vision deficiency can pose to learning. One in 12 men (8%) and 1 in 200 women (.5%) are color vision deficient; 13 million in the United States alone.
Inspired by Jonathan Jones, a color blind seventh grader at Lakeview School, whose launching of a GoFundMe page to raise funds to purchase EnChroma glasses to give to other color blind people has received international media attention, EnChroma has committed to donate a pair to match every pair he buys. EnChroma has also contributed glasses for color blind students at Lakeview Public School. Access to EnChroma eyewear will enable color blind students to borrow and wear the glasses for tests, projects, classes or assignments for which correctly interpreting color plays a role.
“EnChroma is proud to support the initiative and thoughtfulness this young man has demonstrated in trying to help other color vision deficient students benefit from our glasses,” said Andrew Schmeder, Co-founder and CEO of EnChroma. “We are pleased to help color blind students at Lakeview Schools and grateful for the support of the school’s color blind principal, Mr. Hanson. Unfortunately, only 11 of 50 states currently test schoolchildren for color blindness, so many kids go undiagnosed and their parents and teachers are unaware of their condition or its effects. We strongly believe that all states should test students for color vision deficiency and encourage parents and educators to have students take EnChroma’s color blindness test at enchroma.com.”
“Lakeview School is appreciative of the glasses EnChroma has provided for our color blind students,” said Scott Hanson, Principal of Lakeview Schools. “I can recall some of my own struggles as a color blind student, so from my firsthand perspective I appreciate how these glasses will prove helpful in the classroom.”
Red-green color blindness is caused by an excessive overlap in the signals from red- and green-sensitive retinal cone cells in the eye, which causes colors that are normally seen as distinct and different to appear highly similar and confusing. Common color confusions include green and yellow, gray and pink, purple and blue, and red can appear brown. People with color vision deficiency are estimated to see about 10% of the one million shades that a person with normal color vision can see. Since an estimated 80% of information is conveyed visually, and much of it contains colors that delineate specific meanings, a color blind student can struggle to understand information that requires accurately identifying colors.
Color blindness is far more prevalent than most people realize and can create obstacles and frustrations for students. An estimated 350 million people worldwide are red-green color blind. In a class of 35 students, approximately two students may struggle to follow information containing color in graphs, charts, PowerPoint presentations, color-coded maps and/or material written in certain colors. To view images of colorful classroom activities as they appear to color blind students, click here.
According to EnChroma’s research, only 11 states test schoolchildren for color vision deficiency: Arizona, Arkansas, California, Colorado, Louisiana, New York, Oregon, Pennsylvania, Tennessee, Virginia and Wyoming. With 670 students, Lakeview Public Schools has an estimated 30 students who are color blind and can benefit from wearing EnChroma glasses.
“This school year, the advocacy of a single parent led the Roanoke, Virginia school district to team with its local Lions Club to implement color vision deficiency testing for all of its 9,000+ students,” added Schmeder. “More school districts should follow Roanoke’s lead – and that of Lakeview Schools – on this under-appreciated issue affecting learning.”
EnChroma’s patented lens technology is engineered with special optical filters to remove wavelengths of light where the red and green cones in the eye of the color blind overlap excessively. This enhances the separation between color channels to help them see colors more vibrantly, clearly and distinctly, helping them to overcome everyday obstacles and access more of life’s colorful experiences.
EnChroma continues to lead in advocating for “color accessibility” with the launch of the EnChroma Color Accessibility Program. The program helps public venues, schools, state parks, libraries, museums and other organizations purchase and loan EnChroma glasses to color blind students and guests to make schoolwork that involves color, colorful exhibits, attractions and/or experiences accessible to the color blind. To learn more about the program contact accessiblity@enchroma.com.
About Lakeview Public Schools
Located in Cottonwood, Minnesota, Lakeview School is comprised of two communities: Cottonwood and Wood Lake. The Lakeview Schools District’s mission is to equip each student with the tools needed for life by providing a quality education that is innovative, comprehensive, and individualized, creating experiences that challenge our students to achieve their full potential. Lakeview's enrollment is approximately 670 students in K-12. Lakeview School received the Bronze Award in 2008, 2009, 2010, 2011 & 2012 as an outstanding High School in the U.S. News and World Report survey of our nation's best High Schools. Lakeview Elementary was recognized as a Reward School by the Minnesota Department of Education in 2013 and 2014. www.lakeview2167.com.
About EnChroma
Based in Berkeley, California, EnChroma makes cutting-edge lens technology and eyewear for color blindness. Established in 2010 by a Ph.D. glass scientist and a mathematician, EnChroma’s revolutionary glasses combine the latest in color perception neuroscience and lens innovation to improve the lives of people with color vision deficiency around the world. EnChroma received a SBIR grant from the National Institutes of Health (NIH) and earned the 2016 Tibbetts Award from the U.S. Small Business Administration in recognition of the firm’s innovative impact on the human experience through technology. EnChroma also received the 2017 Beacons of the Photonics Industry Award from Photonics Media. For more information call 510-497-0048 or visit EnChroma.com.
Media Contact:
Kent Streeb
Director of Public Relations and Partnerships
EnChroma
530.908.9225
kent@enchroma.com
Lakeview Principal
Scott Hanson
scotthanson@lakeview2167.com
507.423.5164
Berkeley, CA – November 21, 2019 – EnChroma, Inc. – creators of the leading eyewear solution for color blindness – today announced a new lens offering: the EnChroma® Cx1 Indoor DT, an improved indoor lens designed specifically for Deutan-type color blindness, now available for purchase online at EnChroma.com. The new glasses, available in adult and kids frame styles, and in prescription for those who need refractive correction, had previously only been available from eyecare professionals through the EnChroma Authorized Retailer network in the U.S., Europe, and Canada.
Individuals with Deutan-type color blindness (estimated to be 75% of the color blind population, also called deuteranomalous color vision deficiency) have a green-sensitive cone that is shifted toward longer wavelengths, resulting in an excessive overlap with the red cone signal. The overlapping signals in the eye causes colors, which to most appear as distinct and different, to appear much more similar and often confused. Common color confusions include green and yellow, gray and pink, and purple and blue. A typical person with Deutan-type color vision deficiency is estimated to see about 10% of the one million shades that a person with normal color vision can see.
“Our EnChroma Cx1 Indoor DT lens has been tested extensively over the past year in our worldwide network of eye care professionals,” said Andrew Schmeder, Co-founder and CEO of EnChroma. “As we hoped, the new indoor lens performs well under a wider range of indoor lighting conditions and has optimized color balance for the needs of the Deutan’s retinal physiology. This product complements our popular outdoor lenses to bring more color into the lives of people with this extremely common type of color vision deficiency.”
The EnChroma Indoor DT is one of four lenses within the EnChroma Cx series: a collection of lens solutions engineered to address the most common types of color blindness across a diverse range of lighting conditions. Consistent with its predecessors, the new EnChroma Cx1 Indoor DT lens is also made with Trivex lens material, providing 100% UV protection and full prescription compatibility for those who need refractive correction.
“EnChroma stands far above the crowd in terms of the cutting-edge science and engineering skill that goes into all EnChroma color blind eyewear products,” said Rufus Heeren and Iris Verstappen of Unique Optiek & Optometrie, an EnChroma Authorized Retailer based in Tegelen, the Netherlands.
Color blindness affects 350 million people worldwide – 1 in 12 men and 1 in 200 women. EnChroma’s patented lens technology is engineered with special optical filters to remove wavelengths of light where the red and green cones in the eye have excessive overlap. This enhances the separation between color channels to help those with color vision deficiency see colors more vibrantly, clearly and distinctly, helping them to overcome everyday obstacles and access more of life’s colorful experiences.
“We’re very excited that our EnChroma Indoor DT eyewear are now fully available to the public,” concluded Schmeder. “The EnChroma team shares a passion for making vibrant color accessible to color blind people everywhere, and this latest result from our ongoing research and development effort brings us closer to fulfilling that vision.”
About EnChroma
Based in Berkeley, Calif., EnChroma makes cutting-edge lens technology and eyewear for color blindness. Established in 2010 by a Ph.D. glass scientist and a mathematician, EnChroma’s revolutionary glasses combine the latest in color perception neuroscience and lens innovation to improve the lives of people with color vision deficiency around the world. EnChroma received a SBIR grant from the National Institutes of Health (NIH) and earned the 2016 Tibbetts Award from the U.S. Small Business Administration in recognition of the firm’s innovative impact on the human experience through technology. EnChroma also received the 2017 Beacons of the Photonics Industry Award from Photonics Media. For more information call 510-497-0048 or visit EnChroma.com.
Berkeley, CA – November 12, 2019 – EnChroma, Inc. – creators of patented eyewear for color blindness – today announced that The Nelson-Atkins Museum of Art will participate in the EnChroma Color Accessibility Program. Based in Kansas City, Missouri, the museum is making EnChroma eyewear available to color blind visitors so they can experience a fuller range of color as they tour the museum’s collections.
The Nelson-Atkins initiative is being launched in conjunction with a traveling exhibition currently on display at the museum called Access + Ability, on loan from the Cooper-Hewitt Smithsonian Design Museum. Access + Ability includes an exhibit on EnChroma color blind glasses and the condition of color blindness. The EnChroma glasses were also part of the museum’s Access + Ability exhibit at the prestigious, recently concluded World Economic Forum 2019 in Davos, Switzerland.
“We are committed to making the experience of everyone who comes to the museum as rich and complete as possible,” said Anne Manning, Director of Education and Interpretive Programs at the Nelson-Atkins. “It is exciting to be able to offer EnChroma glasses to our visitors who are color blind and know that we are making it possible for them to walk through our galleries and appreciate the range of color in each work of art.”
EnChroma has taken the lead in advocating for “color accessibility” with the launch of the EnChroma Color Accessibility Program. The program helps public venues, schools, state parks, libraries, museums and other organizations purchase and loan EnChroma glasses to color blind guests and students to make colorful exhibits, schoolwork, attractions and/or experiences accessible to the color blind. Other venues offering EnChroma glasses to patrons include the Georgia O’Keeffe Museum, Crystal Bridges Museum of American Art, Centraal Museum in Utrecht, The Netherlands and others.
“We are pleased to have the Nelson-Atkins Museum of Art – with its beautiful grounds and colorful outdoor and indoor exhibits – join the EnChroma Color Accessibility Program and support accessibility,” said Andy Schmeder, Co-founder and CEO of EnChroma. “Expanding accessibility for the color blind is clearly on the radar of the art world as more world-class venues continue to join us. We’re pleased that more color blind people will be able to experience EnChroma and participate more fully in the colorful world around them.”
Color blindness affects 350 million people worldwide – 1 in 12 men (8%) and 1 in 200 women (.5%). Backed by science, EnChroma lenses are engineered with special optical filters that remove wavelengths of light where the red and green cones have an excessive overlap in the eyes of people with color vision deficiency. This enables those with red-green color blindness to see colors more vibrantly, clearly and distinctly, helping them to overcome everyday obstacles and frustrations and access more of life’s colorful experiences. To learn more about EnChroma’s Color Accessibility program, contact accessiblity@enchroma.com.
To view images depicting two works of art at the Nelson-Atkins as they appear to the color blind (paintings by Paul Gauguin and Kehinde Wiley), click here.
About The Nelson-Atkins Museum of Art
The Nelson-Atkins in Kansas City is recognized nationally and internationally as one of America’s finest art museums. The museum, which strives to be the place where the power of art engages the spirit of community, opens its doors free of charge to people of all backgrounds. The museum is an institution that both challenges and comforts, that both inspires and soothes, and it is a destination for inspiration, reflection and connecting with others.
The Nelson-Atkins serves the community by providing access to its renowned collection of more than 42,000 art objects and is best known for its Asian art, European and American paintings, photography, modern sculpture, and Native American and Egyptian galleries. Housing a major art research library and the Ford Learning Center, the Museum is a key educational resource for the region. In 2017, the Nelson-Atkins celebrates the 10-year anniversary of the Bloch Building, a critically acclaimed addition to the original 1933 Nelson-Atkins Building. The Nelson-Atkins is located at 45th and Oak Streets, Kansas City, MO. For museum information, phone 816.751.1ART (1278) or visit nelson-atkins.org.
About EnChroma
Based in Berkeley, California, EnChroma makes cutting-edge lens technology and eyewear for color blindness. Established in 2010 by a Ph.D. glass scientist and a mathematician, EnChroma’s revolutionary glasses combine the latest in color perception neuroscience and lens innovation to improve the lives of people with color vision deficiency around the world. EnChroma received a SBIR grant from the National Institutes of Health (NIH) and earned the 2016 Tibbetts Award from the U.S. Small Business Administration in recognition of the firm’s innovative impact on the human experience through technology. EnChroma also received the 2017 Beacons of the Photonics Industry Award from Photonics Media. For more information call 510-497-0048 or visit EnChroma.com.
Las Vegas, NV – September 24, 2019 – A crowd of eyecare professionals and optical retailers gathered at EnChroma’s booth at Vision Expo West last Friday for a panel discussion focused on color blindness and how prescribing EnChroma’s eyewear and technology have positively impacted patients and practices. The panelists included optician Johnna Dukes of Optique, KJ Shaheen II, OD, of Hills & Dales Vision, and optician Melissa Huebner of Insight Eye Care, all of whom are authorized EnChroma retailers. Mark Mattison-Shupnick, vice president of business development at EnChroma, facilitated the event.
“Every office has color blind patients as part of their practice,” said Mattison-Shupnick. “Every community in which practices are located have color blind individuals so this is an opportunity for the eyecare professional to ask their peers a variety of questions of how EnChroma might be the right fit for their practice.”
Mattison-Shupnick told VMAIL that he organized the panel to address color blindness, an inability to distinguish between certain colors affects, and answer questions eyecare professionals may have about EnChroma eyewear.
Huebner said EnChroma eyewear offers a solution to color blindness, a condition that affects 1 in 12 men and 1 in 200 women. Prior to that, there were very few options for clients suffering from color vision deficiency.
“We would give them color blind tests, but that was the end of it,” Huebner said. “Patients would ask ‘What’s next?,' but there was nothing really out there.”
The panelists also discussed how using EnChroma eyewear has helped them differentiate themselves from other practices. “If you offer people a solution they’ve never seen before it does help establish you as an expert,” said Dukes.
Las Vegas, NV & Berkeley, CA – September 18, 2019 –
At Vision Expo West, booth #19077, EnChroma, Inc. – creators of the only eyewear for color blindness backed by science – today announced the EnChroma® Kid’s Kit and a new kid-friendly color blind test for more easily testing children ages 5+ for color blindness. Science-based, high-performance EnChroma eyewear enables the estimated 350 million people in the world with red-green color blindness to experience an expanded range of clear, vibrant and distinct color.
Color vision develops early in infancy, but until a child can name colors or numbers it is challenging for a parent, teacher or eye care professional (ECP) to learn if a child is color vision deficient (CVD). As a result, many children with color blindness go undiagnosed. To solve this problem, EnChroma unveiled a new feature for its online color blindness test that enables younger children to take the test in “shape mode,” in which identifying simple geometric shapes (square, circle, triangle) replace the standard numeric symbols.
Designed for optometrists and opticians, the new EnChroma Kid’s Kit is a convenient trialing and fitting kit containing the EnChroma lenses most appropriate for red-green color blindness in the four most popular EnChroma frames for children. The Kid’s Kit is only available through our network of 250 EnChroma Authorized Retailers.
“Learning is heavily color-based, so it is critical to find out early if a child is color blind,” said Mark Mattison-Shupnick, Master Optician and Vice President of Business Development for EnChroma. “The EnChroma Color Blindness Test for kids, and Kid’s Trial Kit, enable an eye care professional to quickly identify a child’s type of color vision deficiency. Then, the child can try EnChroma glasses to experience their benefits, which really helps parents quickly grasp the diagnosis, problem and solution.”
One in 12 men, and one in 200 women, are color blind. Invented in 2010, EnChroma lenses are engineered with special optical filters to remove wavelengths of light where the red and green cones in the eye have excessive overlap. This enhances the separation between color channels to help those with color vision deficiency see colors more vibrantly, clearly and distinctly, helping them to overcome everyday obstacles and frustrations and access more of life’s colorful experiences.
Better Color Blind Test for Kids
Many young children may not yet be able to identify numbers or name colors when their vision is tested. Therefore EnChroma – inventor of the most used online color blind test in the world – created a test that offers eye care professionals, educators and parents the ability to choose to have their child, patient or student try to identify colorful shapes as well as numbers. Unlike traditional color vision screening tests, the EnChroma color blindness test can detect color blindness, its type and severity in under two minutes.
“Ishihara has been a good screening test, but it is 100 years old and does not leverage the benefits of today’s computer-based adaptive testing protocols,” said Andy Schmeder, Co-founder and CEO of EnChroma. “EnChroma has learned a lot about the most efficient way to test for type and extent of color blindness. Our test deters memorization and cheating and can be self-administered on a phone or laptop, providing efficiency and flexibility for busy clinicians, educators and parents. EnChroma continues to apply our science-based approach to developing new tools and products that facilitate detecting color blindness and mitigating its challenges.”
Experience Color Blindness with Innovative Simulator
To help people understand how color blind people see the world, our new EnChroma Color Blind Simulator will be available for attendees of Vision Expo West to experience color blindness and the impact of EnChroma glasses firsthand at our booth. The unique, high-tech 8-foot simulator replicates the effects of moderate red-green color blindness.
Eye Care Professionals Panel on Color Blindness & EnChroma
On Friday, September 20, from 10am-11am, at booth #19077, EnChroma will host a panel so eye care professionals can hear directly from their peers about how prescribing and selling EnChroma positively impacts their patients, revenues and overall practice. From the panel, vision professionals will learn how offering EnChroma glasses:
To learn about the opportunity to serve color blind patients with EnChroma, experience our Color Blindness Simulator, try EnChroma glasses, and learn about our new Kid’s Kit and kid-friendly color blind test, stop by booth #19077.
About EnChroma
Based in Berkeley, Calif., EnChroma makes cutting-edge lens technology and eyewear for color blindness. Established in 2010 by a Ph.D. glass scientist and a mathematician, EnChroma’s revolutionary glasses combine the latest in color perception neuroscience and lens innovation to improve the lives of people with color vision deficiency around the world. EnChroma received a SBIR grant from the National Institutes of Health (NIH) and earned the 2016 Tibbetts Award from the U.S. Small Business Administration in recognition of the firm’s innovative impact on the human experience through technology. EnChroma also received the 2017 Beacons of the Photonics Industry Award from Photonics Media. For more information please call 510-497-0048 or visit EnChroma.com.
Berkeley, CA & St. Louis, MO – June 19, 2019 – At the annual meeting of the American Optometric Association, EnChroma, Inc. announced today the addition of three experienced executives to the company’s leadership team and significant growth in its domestic and international retail channels. Since last year, the number of vision practices offering EnChroma eyewear to their color blind patients by joining the EnChroma Authorized Retailer Network has nearly doubled to over 250 – and growing. EnChroma develops science-based lens technologies and high-performance eyewear for color blindness that enable the red-green color blind to see an expanded range of clear, vibrant color.
Joining the EnChroma executive team are Rob Maser, Vice President of Sales; Katherine O’Connor, Vice President of Marketing, Ecommerce and Brand Strategy; and Ann Sullivan-Cross, Creative Director.
Maser, Vice President of Sales, is a sales executive with over 30 years of experience in the eyewear and commercial insurance industries. He has built and inspired teams for $1B companies as well as startups and $100M firms. O’Connor, Vice President of Marketing, Ecommerce and Brand Strategy, brings over 20 years of marketing and brand leadership. Her broad experience includes leading the successful launch of an online retail startup, managing a $100M consumer brand and marketing teams, and crafting marketing and strategic plans across diverse industries. Sullivan-Cross, Creative Director, will oversee design and brand initiatives companywide. She has more than 15 years of experience as a lead writer and content strategist for top digital brands.
“We are very excited to welcome three dynamic and proven professionals to our leadership team,” said Andrew Schmeder, CEO and Co-founder of EnChroma. “Sales of EnChroma glasses are growing rapidly, both in the U.S. and internationally, so it is critical at this juncture to bring on industry leaders in sales, branding, and communications to support our expansion into new and existing markets.”
“Since meeting with hundreds of optical retailers at the recent MIDO and Vision Expo East industry tradeshows, we have been working hard to add authorized retailers who want a science-based solution for their color blind clientele,” said Mark Mattison-Shupnick, Vice President of Business Development. “I’ve known Rob for many years and am confident that his wealth of strategic sales planning experience, including almost 15 years in the eyewear industry, combined with Katherine’s extensive expertise in branding and marketing, will enable us to build and take our sales and marketing teams to new levels.”
“Katherine and Ann have vast experience engineering successful strategic marketing and branding for major consumer brands,” concluded Schmeder. “It’s a time of great opportunity for EnChroma. I’m looking forward to working closely with Katherine, Rob, Ann and the rest of our team to chart a strong path forward.”
One in 12 men, and one in 200 women, are color blind; an estimated 300 million worldwide. Invented in 2010, special optical filters in EnChroma lenses precisely remove wavelengths of light from the visible spectrum where the red and green cone cells in the eye overlap to restore and enhance the separation between color channels. This helps those with color vision deficiency see colors more vibrantly, clearly and distinctly, giving them access to more of life’s colorful experiences.
For a full list of EnChroma Authorized Retailers in the US, Canada and Europe, please visit enchroma.com.
EnChroma staff will be available to demonstrate and discuss its eyewear for color blindness at booth #609 at the American Optometric Association’s 122nd AOA Congress and 49th AOSA Conference taking place June 19-23, 2019 in St. Louis, Missouri. The American Optometric Association is the leading authority on quality care and an advocate for our nation's health, representing more than 44,000 doctors of optometry (O.D.), optometric professionals and optometry students.
Media: Click here to download photos of EnChroma executives.
Centraal Museum Utrecht is enabling people with red-green colour vision deficiency to experience the colours in its art works. In collaboration with EnChroma’s Color Accessibility Program, the museum has acquired a number of EnChroma glasses that help colour blind people experience colour more vibrantly, clearly and distinctly.
Artistic director Bart Rutten: ‘‘Centraal Museum Utrecht wants to make its art accessible to as many people as possible. I am pleased that, from now on, we can also offer people affected by colour blindness or Daltonism an experience they will remember for a long time. The Jessica Stockholder exhibition, Stuff Matters, on display until 1 September, is a celebration of colour and a perfect opportunity to introduce EnChroma glasses.”
One in twelve men and one in 200 women are affected by some form of colour blindness. By offering the use of these special glasses, Centraal Museum Utrecht gives these people the opportunity to see art works in the colourful way they were intended by the artist. This video shows what the experience means for them: Watch the video
Visitors will be able to reserve EnChroma glasses prior to their visit through the museum’s information desk, on telephone number +31 (0)30 2362 353. Centraal Museum Utrecht is open from Tuesday to Sunday from 11am to 5 pm, with extended opening hours until 9pm on every first Thursday of the month.
The video and the use of the glasses are made possible through a partnership with Enchroma.com and Unique Optiek & Optometrie from Tegelen, the EnChroma Authorized Retailer for these glasses in the Netherlands. EnChroma glasses can also be purchased directly from these companies.
Concept developed by Sunshine & Sausages, in co-operation with Lesley Moore and Rogier Brood.
Berkeley, CA – April 30, 2019 – EnChroma, Inc. today announced the addition of two new fashion-forward frames to the EnChroma® Indoor Collection of glasses for color blindness. The EnChroma Hopkins and Grant frames are specially tuned for indoor environments and expand the range of options available in the Indoor Collection to four frames for adults and two for kids. “EnChroma innovates to give people with color vision deficiency science-based products that enrich their lives and help them better understand color,” said Andrew Schmeder, CEO and Co-founder of EnChroma. “The Grant and Hopkins frames illustrate that we also understand that EnChroma users want fashion and fit choices that make them look good and are comfortable when enjoying colorful experiences with our glasses.”
Hopkins Frame
Priced at an MSRP $389, the Hopkins frame comes with Cx1 EnChroma indoor lenses and features cutting-edge spectral technology. Finely constructed lightweight stainless steel design, balanced with a bold matte black finish, lends the Hopkins a sophisticated style. A well-proportioned rectangular frame with spring hinges offers a versatile design to fit most face shapes, including those needing a larger fit. It comes with a case and in a medium frame size of 59-15-140.
Grant Frame
EnChroma® Grant is a premium frame with Cx1 indoor lenses featuring cutting-edge spectral technology designed for indoor lighting conditions. Grant features a bold, full-rim rectangular frame softened by a modern matte tortoise finish. Artfully designed with an approachable style, the Grant wears well for any occasion. Priced at an MSRP $349, including a case, it comes in a medium frame size of 54-15-140. “The Hopkins and Grant frames will initially be available online with Indoor lenses only,” said Mark Mattison-Shupnick, Vice President of Business Development for EnChroma. “However, any combination of our indoor and outdoor lenses and frames can be created by visiting one of over 200 Authorized EnChroma Retailers in the US, Canada and Europe.
Special optical filters in EnChroma lenses precisely remove wavelengths of light from the visible spectrum where the red and green cone cells overlap, restoring and enhancing the separation between color channels. This affords the color blind access to more of life’s colorful moments. EnChroma lenses come in Plano and can be made with a patient’s single vision or progressive prescription. EnChroma can custom-fit any of its lenses to a customer’s preferred frame. Images of the Hopkins and Grant frames for media usage are available by emailing pr@enchroma.com
Santa Fe, NM & Berkeley, CA – April 15, 2019 – The Georgia O’Keeffe Museum and EnChroma® are partners on an innovative collaboration to expand the gallery experience for visitors with color vision deficiencies, more commonly known as “color blindness.” Utilizing a unique spectral lens technology invented by the Berkeley-based company, EnChroma color blind glasses are designed to help the estimated 300 million people in the world with red-green color blindness see colors more vibrantly and clearly. Beginning May 3, visitors with color vision deficiencies can borrow EnChroma glasses from the Museum’s visitor services team to see Georgia O’Keeffe’s creations in the vibrant colors and hues for which her work is famous.
“Think of a classic O’Keeffe painting, and bold colors come to mind. But for people with color vision deficiency the hues are limited,” says Katrina Stacy, Curator of Education and Interpretation at the O’Keeffe. “We are thrilled at this opportunity to offer some of our visitors an enhanced, more colorful visual experience. With the EnChroma glasses, we can share O’Keeffe’s hope to convey ‘the wideness and wonder of the world’ with everyone.”
In Georgia O’Keeffe’s later years, the artist developed visual impairment from macular degeneration. Unable to paint, she turned her creative attentions to sculpture. Says Stacy, “This project has a strong tie to that part of her story.” Personal connections also drive EnChroma.
“O’Keeffe took simple colors from nature and juxtaposed them in ways that evoked emotion,” says Andrew Schmeder, CEO and Co-founder of EnChroma. “ The relationships between colors in her art is precisely what is challenging for people with color blindness to see and appreciate. The mission of EnChroma is to help people with color blindness unlock an enriched visual experience. This is why we are so excited about collaborating with the Museum to make O’Keeffe’s iconic works more accessible to those with color vision deficiency."
To kick off this special collaboration, EnChroma will staff a table at the Museum’s May First Friday, 5-7 p.m., May 3, 2019. During the event, attendees can learn about color blindness and the science behind EnChroma glasses, and borrow them to tour the museum. Color vision deficiency is an inherited condition that impacts more than one in 12 men (8%) and one in 200 women worldwide.
New York, NY & Berkeley, CA – March 21, 2019 – At Vision Expo East, Booth #1274, EnChroma, Inc. today announced the expansion of its line of indoor lenses for color blindness with the addition of EnChroma® Clip-On lenses, available online and through its network of Authorized EnChroma Retailers worldwide. EnChroma® also introduced two new stylish frames to its Indoor Collection, which now boasts four frames and two clip-on options for adults and two for kids. Invented in 2010, EnChroma lenses enable the one in 12 men, and 1 in 200 women, who are red-green color blind to see a broader range of clear, vibrant color.
“This innovative product means a person with color vision deficiency can conveniently adapt their prescription eyeglasses by attaching EnChroma Clip-On lenses to enjoy color whenever they’re indoors or in low light situations,” said Andrew Schmeder, CEO and Co-founder of EnChroma. “EnChroma Clip-Ons illustrate our commitment to listening to people with color blindness and responding with products that are convenient and fit their lifestyle, while enabling them to experience life more colorfully and fully.”
Priced at an MSRP of $299, EnChroma® Clip-On Cx 1 Indoor and Cx1 Indoor DT lenses are available in rectangular and rounded square shapes. They will be available online and through our 200 Authorized EnChroma Retailers in the US, Canada and Europe.
The two new EnChroma frames are tuned for indoor needs. The new matte black EnChroma Hopkins frame offers superior metal craftsmanship in a versatile design. Made of surgical steel, it is easily adjustable and its silicone nose pads allow for a comfortable fit (59-15-140mm temple length). The new EnChroma Grant frame is a stylish, medium-sized acetate frame in a matte tortoise finish (54-15-140mm temple length).
“The expansion of EnChroma frame and indoor lens choices enhances the ability of eyecare professionals to work with each color vision deficient patient to identify the optimal fit, style and lens to meet their needs,” said Mark Mattison-Shupnick, Vice President of Business Development for EnChroma. “Based on the strong interest shown by vision professionals in serving their patients with color blindness with a science-based product like EnChroma, we look forward to continuing to expand our network of retail partners in the US at Vision Expo East and helping them create additional revenue streams.”
MEDIA EVENT
11:00 a.m., Friday, March 22, Booth #1274
At Vision Expo East, three color blind people will experience EnChroma glasses live for the first time for the media at 11:00 a.m. on Friday, March 22 at Booth #1274, and be available for interviews to discuss the challenges of color blindness.
Throughout Vision Expo East, in Booth #1274, EnChroma will be available to:
Special optical filters in EnChroma lenses precisely remove wavelengths of light from the visible spectrum where the red and green cone cells overlap, restoring and enhancing the separation between color channels. This affords the color blind access to more of life’s colorful moments. EnChroma lenses come in Plano and can be made with a patient’s single vision or progressive prescription.
Vision Expo East is the premiere event for ophthalmic professionals, featuring over 3,500 optometrists, opticians, practice staff and ophthalmic techs, 15,000 eyecare professionals, buyers and influencers, and 700 exhibitors. The conference takes place March 21-24, 2019 at the Jacob Javits Center in New York City.
About EnChroma
EnChroma, Inc. develops lens technologies and high-performance eyewear for color blindness. Co-founded by a Ph.D. glass scientist and UC Berkeley educated mathematician, EnChroma invented award-winning glasses for color blindness that combine the latest in color perception neuroscience and lens innovation to enable access to color for all. Established in Berkeley California, in 2010, EnChroma received a SBIR grant from the National Institute of Health (NIH) and earned the 2016 Tibbetts Award from the U.S. Small Business Administration in recognition of the firm’s innovative impact on the human experience through technology. EnChroma also received the 2017 Beacons of the Photonics Industry Award from Photonics Media. For more information please call 510-497-0048 or visit EnChroma.com.
Media Contact:
EnChroma
Director of Marketing
Kent Streeb
P: 530.908.9225
Milan, Italy & Berkeley, CA – February 20, 2019 – At MIDO, Pavilion 6 Stand E06, EnChroma, Inc. will demonstrate its cutting-edge glasses for color blindness that will soon be available at Authorized EnChroma Retailers throughout Europe. Invented in 2010, EnChroma® lenses enable red-green color blind people to see a broader range of clear, vibrant color.
“Color blind people have been asking for us to add locations in Europe so they can physically try EnChroma glasses and experience an expanded spectrum of color,” said Mark Mattison-Shupnick, Vice President of Business Development for EnChroma. “Our expansion into Europe gives vision professionals the unique opportunity to provide our innovative lens technology to their color blind patients, while helping them generate new revenue streams. We look forward to meeting with eyecare professionals at MIDO to discuss the opportunity to join our growing network of retailers in Europe and better serve their patients.”
Color blindness affects one in 12 men (8%), and one in 200 women (.5%) – roughly 300 million worldwide and an estimated 30 million in Europe. EnChroma already has three European pilot locations in Denmark, the Netherlands and the United Kingdom, and inquiries from thousands of other eyecare professionals interested in offering its lens technology.
“Carrying EnChroma glasses has made us aware of the frustrations and challenges our color blind patients experience, and how to help them overcome their everyday struggles through this special technology,” said Iris Verstappen, owner of Unique Optiek & Optometrie in the Netherlands. “EnChroma has proven to be a supportive partner that is making a positive impression on our patients and our business.”
“Eyecare providers have long been frustrated by the lack of science-based products to help their color blind patients,” said Andrew Schmeder, CEO and Co-founder of EnChroma. “Building upon the success of our extensive retail networks in the U.S. and Canada, we are excited to expand our ability to reach people around the globe. The opportunity to try the glasses in person and get a professional fitting from a trained eye care professional is a unique value-added service that cannot be replicated through e-commerce.”
EnChroma also announced that its next generation of six lens types, specially engineered to address specific types and severities of red-green color blindness in a broad range of lighting conditions, will be available to Authorized EnChroma Retailers in mid-April 2019, in Plano and prescription.
At MIDO, in Pavilion 6 Stand E06, EnChroma will be available to:
Approved Authorized EnChroma Retailers will receive an EnChroma Demonstration Kit to guide patients to find the lens that works best for them. A new and improved online EnChroma Color Blind Screening Test will help eyecare professionals quickly identify a patient’s type and extent of color blindness. Special optical filters in EnChroma lenses precisely remove wavelengths of light from the visible spectrum where the red and green cone cells overlap, restoring and enhancing the separation between color channels. This affords the color blind access to more of life’s colorful moments. EnChroma lenses can be made with a patient’s prescription for other vision needs.
MIDO is the world’s largest international trade show for optics, optometry, and ophthalmology for vendors, buyers and optical industry professionals attended by nearly 60,000 people. The trade fair takes place February 23-25, 2019 at Fiera Milano Rho at Via Alberto Riva Villasanta 3 in Milan, Italy.
About EnChroma
EnChroma, Inc. develops lens technologies and high-performance eyewear for color blindness. Co-founded by a Ph.D. glass scientist and UC Berkeley educated mathematician, EnChroma invented award-winning glasses for color blindness that combine the latest in color perception neuroscience and lens innovation to enable access to color for all. Based in Berkeley, California, EnChroma received a SBIR grant from the National Institute of Health (NIH) and earned the 2016 Tibbetts Award from the U.S. Small Business Administration in recognition of the firm’s innovative impact on the human experience through technology. EnChroma also received the 2017 Beacons of the Photonics Industry Award from Photonics Media. For more information please call 510-497-0048 or visit EnChroma.com.
Media Contact:
EnChroma
Director of Marketing
Kent Streeb
P: 530.908.9225
Oakland, CA – January 4, 2019 – EnChroma, Inc. – If you are color blind, here's your chance to experience a new world of clear, vibrant color. Try EnChroma glasses and explore the colorful exhibits at the Chabot Space & Science Center First Friday event of January 4! Take the EnChroma online color vision test to find out your type and level of color blindness. Bring your family and friends so they can try our color blind simulator to find out what it’s like to be color blind.
Hear Don McPherson, Chief Science Officer and Cofounder of EnChroma, speak from 8:15pm to 9:15pm about the science of color blindness and explain how glasses from EnChroma work. EnChroma lenses enable red-green color blind people to see a broader range of clear, vibrant color. Color blindness affects one in 12 men (8%) and one in 200 women (.5%) – an estimated 13 million in the United States and 300 million worldwide.
Tickets are $5. Act fast and get your tickets by visiting www.chabotspace.org or https://chabotspace.org/events/events-listing/5-first-fridays/.
About EnChroma
EnChroma, Inc. develops lens technologies and high-performance eyewear for color blindness. Co-founded by a Ph.D. glass scientist and UC Berkeley educated mathematician, EnChroma invented award-winning glasses for color blindness that combine the latest in color perception neuroscience and lens innovation to enable access to color for all. Based in Berkeley, California, EnChroma received a SBIR grant from the National Institute of Health (NIH) and earned the 2016 Tibbetts Award from the U.S. Small Business Administration in recognition of the firm’s innovative impact on the human experience through technology. EnChroma also received the 2017 Beacons of the Photonics Industry Award from Photonics Media. For more information please call 510-497-0048 or visit EnChroma.com
Media Contact:
EnChroma
Director of Marketing
Kent Streeb
P: 530.908.9225
Berkeley, CA – November 14, 2018 – EnChroma, Inc. – creators of glasses for color blindness – today announced the new EnChroma® Cx3 Sun SP™ lens, a new lens specially engineered for people with strong protan-type color vision deficiency (CVD). The Cx3 Sun SP lens delivers a broader range of clear, vibrant color optimized to assist the visual needs of individuals with strong protanomaly.
The Cx3 Sun SP lens is now available online at EnChroma.com and will also be available through Authorized EnChroma Eye Care Professionals in mid-November. All styles of EnChroma glasses for adults and kids can be made with this new addition to the lens lineup that includes the best-selling Cx3 Sun Outdoor lens and the Cx1 Indoor lens, each engineered for different categories of lighting conditions.
“Building on more than ten years of research and innovation, we’re excited to bring vibrant color to strong protans, a group particularly challenged by color blindness because they typically see an even more limited range of color compared to the average color vision deficient individual,” said Andrew Schmeder, CEO and Co-founder of EnChroma. “To offer a solution specifically for this underserved group is a testament to our ability to develop technology for color blindness that enables access to color for all.”
“I’ve been wearing EnChroma glasses for nearly three years now and I’m still overwhelmed by the colorful world I’m able to appreciate every day,” said Joyce Watters of Roseville, Calif., a color blind IT account manager. “Life is so much richer and better in beautiful color. EnChroma glasses make colors more distinct and radiant than I ever could have imagined.”
Strong protans struggle to see red, and colors containing red, and are often more acutely affected by their condition. People with strong protanomaly represent up to 10% of the estimated 300 million people worldwide with blindness.
“The EnChroma SP lens for strong protans is a game-changer because it provides the color blind with more individualized solutions,” said Master Optician Barry Santini of Long Island Opticians in Seaford, New York. “I appreciate that my color blind patients can now try EnChroma lenses for all types of red-green color blindness including mild, moderate and strong forms.”
Color blindness affects one in 12 men (8%), and one in 200 women (.5%) – roughly 300 million worldwide, and an estimated 13 million in the United States. EnChroma lenses enable red-green color blind people to see a broader range of clear, vibrant color. Special optical filters in the lenses remove small slices of light from the visible spectrum to establish a more accurate ratio of light entering the eye. This enables the color blind to experience a more normal spectral response and participate more fully in life’s colorful moments.
About EnChroma
EnChroma, Inc. develops lens technologies and high-performance eyewear for color blindness. Co-founded by a Ph.D. glass scientist and UC Berkeley educated mathematician, EnChroma invented award-winning glasses for color blindness that combine the latest in color perception neuroscience and lens innovation to enable access to color for all. Based in Berkeley, California, EnChroma received a SBIR grant from the National Institute of Health (NIH) and earned the 2016 Tibbetts Award from the U.S. Small Business Administration in recognition of the firm’s innovative impact on the human experience through technology. EnChroma also received the 2017 Beacons of the Photonics Industry Award from Photonics Media. For more information please call 510-497-0048 or visit EnChroma.com
Media Contact:
EnChroma
Director of Marketing
Kent Streeb
P: 530.908.9225
Berkeley, CA – July 24, 2018 – EnChroma, Inc. – creators of glasses for color blindness – today announced that EnChroma Co-founder and Chief Science Officer Don McPherson, Ph.D., has been named a 2018-2019 AAAS-Lemelson Invention Ambassador. The prestigious American Association for the Advancement of Science (AAAS) and The Lemelson Foundation program celebrates significant inventions and inventors. Dr. McPherson was selected due to his groundbreaking scientific work at EnChroma on specially engineered lenses that enable red-green color blind people to see a broader range of clear, vibrant color.
Color blindness affects one in 12 men (8%), and one in 200 women (.5%) – roughly 300 million worldwide, and an estimated 13 million in the United States. “Dr. McPherson’s pioneering research to create technology that improves accessibility for color blind people embodies the spirit of invention and innovation that our program spotlights,” said Shirley Malcom, Ph.D., director of Education and Human Resources Programs at AAAS. “The Invention Ambassadors Program endeavors to enrich and inspire a fresh and diverse generation of young inventors by expanding global understanding of the role of invention and innovation.”
“EnChroma is proud that one of the world’s most renowned scientific bodies has recognized McPherson’s scientific achievements and his relentless quest to help the color blind,” said Andrew Schmeder, CEO and Co-founder of EnChroma. “EnChroma’s proprietary lens technology is designed to empower color blind people to overcome obstacles and fully participate in all of life’s colorful experiences.”
Dr. McPherson is the recipient of five SBIR grants funded by the National Eye Institute (NEI), National Institutes of Health (NIH), and National Cancer Institute (NCI) and has authored six patents and 14 scientific papers.
In addition to Dr. McPherson, the 2018-2019 class of Invention Ambassadors includes prominent innovators from MIT Media Lab, Microsoft, IBM Research, UMass Amherst and other organizations. Members of this year’s class include innovators from the public and private sectors, small businesses, academia and Fortune 500 companies. The 40 total inventors in the AAAS-Lemelson Invention Ambassador community together hold over 1,800 patents.
AAAS and The Lemelson Foundation will welcome and celebrate the 2018-2019 Invention Ambassadors at AAAS headquarters in Washington, D.C., July 23 –July 25. On July 24th, the 5th annual “Celebrate Invention” event will take place at AAAS, during which the Ambassadors will share their stories as inventors, introduce their inventions, and discuss their impact on regional and global problems.
About AAAS
Founded in 1848, the American Association for the Advancement of Science (AAAS) is the world's largest multidisciplinary scientific society and a leading publisher of cutting-edge research. AAAS includes nearly 250 affiliated societies and academies of science, serving 10 million individuals, with members in more than 91 countries. The AAAS publishes the journal Science, as well as Science Translational Medicine; Science Signaling; Science Advances; Science Immunology; and Science Robotics. Science has the largest paid circulation of any peer-reviewed general science journal in the world. The nonprofit AAAS is open to all and fulfills its mission to “advance science and serve society” through initiatives in science policy, international programs, science education, public engagement, and more. For additional information about AAAS, visit www.aaas.org.
About EnChroma
EnChroma, Inc. develops lens technologies and high-performance eyewear for color blindness. Co-founded by a Ph.D. glass scientist and UC Berkeley mathematician, EnChroma invented award-winning glasses for color blindness that combine the latest in color perception neuroscience and lens innovation to enable access to color for all.
Based in Berkeley, California, EnChroma received a SBIR grant from the National Institute of Health (NIH) and earned the 2016 Tibbets Award from the U.S. Small Business Administration in recognition of the firm’s innovative impact on the human experience through technology. EnChroma also received the 2017 Beacons of the Photonics Industry Award from Photonics Media. For more information please call 510-497-0048 or visit EnChroma.com.
Media Contact:
EnChroma
Director of Marketing
Kent Streeb
P: 530.908.9225
Berkeley, CA – July 2, 2018 – EnChroma, Inc. – creators of glasses for color blindness, today introduced ‘Twain,’ a classic, versatile style of children’s glasses with a smaller frame for the optimal fit for kids.
“The frame fit for kids is particularly important because if a child feels any discomfort, he or she won’t wear their glasses,” said Andrew Schmeder, CEO and Co-founder of EnChroma. “Our EnChroma Twain glasses were designed and made in Italy for comfort and durability, so parents can feel confident that their child will wear them and experience the colorful world around them.”
EnChroma glasses contain a spectral filter lens technology that increases color discrimination and enables access to a broader range of clear, vibrant color. Color blindness affects one in 12 men (8%), and one in 200 women (.5%) – roughly 300 million worldwide – including millions of kids.
Perfect for all-day wear, the smaller fit EnChroma Twain frames feature anti-scratch, impact-resistant lenses made with Trivex® lens material. The Italian-crafted frames are made with TR-90, a high-quality, lightweight and sturdy nylon-based material known for retaining its shape that is ideal for active kids on the go. The frames are available in two colors – Black and Night Sky – and in lens options for both indoor or outdoor use. Lightweight frames are important for children given the sensitivity of skin on their developing nose bridge area.
Watch this brief emotional video to grasp the impact EnChroma glasses can have on color blind kids.
Lens Quality
Made with Trivex Lens Material: EnChroma lenses are made from “Best in Class” Trivex lens material, an optical-grade resin that delivers a superior combination of lightness, clarity and impact protection. Trivex is recommended by eye doctors for use in safety glasses and children’s eyewear products. EnChroma lenses exceed FDA impact resistance standards by more than 50x. Trivex is a registered trademark of PPG Industries Ohio, Inc.
100% UV Absorbing: All EnChroma lenses offer 100% UV protection. According to TheVisionCouncil.org, kids generally receive three times the annual sun exposure of adults and are at risk for developing serious vision damage later in life without regular UV-eye protection.
Risk-Free Trial: All EnChroma glasses include a 60-Day Money Back Guarantee, Free 2-Day shipping and 2-year warranty.
Where to Buy: Twain for kids plano or prescription versions can be purchased online at enchroma.com or through any of over 150 Authorized Eye Care Professionals where customers can try on the glasses and get personalized support for special prescription needs.
About EnChroma
EnChroma is leading the world in creating optical solutions for color blindness to enable equal access to the experience of color for all. Founded by a glass scientist and UC Berkeley mathematician, EnChroma is based in Berkeley, California. EnChroma received the 2017 Beacons of the Photonics Industry Award from Photonics Media, and the 2016 Tibbets Award from the U.S. Small Business Administration. For more information, contact us at info@enchroma.com or visit enchroma.com.
Media Contact:
EnChroma
Director of Marketing
Kent Streeb
P: 530.908.9225
Berkeley, CA – May 10, 2018 – EnChroma, Inc. – the optical company empowering the color blind to experience a more colorful world – today announced that Alfred University will honor EnChroma Co-founder and Chief Science Officer Don McPherson, Ph.D., with a Doctor of Science degree. The university is honoring Dr. McPherson for his scientific achievements, including his groundbreaking work with EnChroma to create lenses for the color blind. Co-invented by Dr. McPherson, the lenses contain a proprietary spectral filtering technology that helps people with red-green color blindness experience a broader spectrum of color.
“Don’s unquenchable intellectual and scientific curiosity epitomize the out-of-the-box thinking that Alfred University nurtures,” said Mark Zupan, President of Alfred University. “EnChroma is positively impacting the lives of color blind people, affording them experiences they never could have fathomed without Don’s work. We are pleased to recognize his contributions.”
An estimated 13 million Americans have some form of inherited red-green color vision deficiency (CVD). The disability affects one in 12 men (8%), and one in 200 women (.5%) – roughly 300 million worldwide. Dr. McPherson, (MS '84, Ph.D. '88, Alfred University), is the recipient of five National Eye Institute (NEI), National Institutes of Health (NIH), and National Cancer Institute (NCI) grants and has authored six patents and 14 scientific papers.
“Alfred University’s recognition of Don’s innovative research in color vision science is richly deserved,” said Andrew Schmeder, CEO and Co-founder of EnChroma. “There are few honors more meaningful than receiving an honorary doctorate from one’s alma mater and being asked to deliver the commencement address. All of us at EnChroma are proud of, and inspired by, Don as we continue to push boundaries to help the color blind participate more fully in life’s colorful moments.”
Alfred University will award Dr. McPherson at its annual Commencement, scheduled for 10 a.m. on May 12 in the Galanis Family Arena at the McLane Center. In October 2016, Alfred University President Zupan named Dr. McPherson as one of the initial recipients of the school’s Fiat Lux! Awards.
About Alfred University
Founded in 1836 as one of the country's first co-educational institutions, Alfred University has an undergraduate population of around 2,000, and approximately 300 graduate students. Among its five schools and colleges, the school offers over 60 majors and areas of concentration. The University was one of the first in the nation to racially integrate, enrolling its first African-American student and two Native American students in the 1850s, becoming just the second college in the nation to do so at the time. For more information, please visit www.alfred.edu.
About EnChroma
EnChroma is dedicated to creating technological solutions for the color blind that provide equal access to the experience of color, enabling new connections, learning and exploration. Based in Berkeley, California, EnChroma received the 2017 Beacons of the Photonics Industry Award from Photonics Media, and the 2016 Tibbets Award from the US Small Business Administration. The Tibbets Award recognizes the impact of EnChroma’s technology through federally-sponsored research via the SBIR grant program. To reach us, please call 510-497-0048, email info@enchroma.com or visit enchroma.com.
Media Contact:
EnChroma
Director of Marketing
Kent Streeb
P: 530.908.9225
Berkeley, CA & New York, NY – March 15, 2018 – At Vision Expo East 2018, EnChroma – the company empowering the color blind to experience a more colorful world – today announced the expansion of its network of retail partners to over 100 locations across the nation. EnChroma glasses contain a proprietary spectral filtering technology that helps people with red-green color blindness experience a more colorful world.
“We are pleased that expanding our retail channel will enable more people with color vision deficiency to enjoy colorful, life-changing experiences with our glasses,” said Andrew Schmeder, CEO and Co-Founder of EnChroma. “We are excited to make this technology available through opticians and optometrists who have the education and experience necessary to help color blind patients get the most benefit from incorporating our lens technology into their everyday lives.”
“After over a decade of telling color blind patients there isn’t anything I can do to help with their color vision deficiency, it is incredibly rewarding to offer EnChroma glasses,” said Dr. Michael Duong, OD, FAAO of Optometric Center & Eyewear Galleria in San Ramon, California. “Myself, and my staff, are routinely moved by the gratitude and emotion color blind patients exude when they try EnChroma glasses for the first time and the dull and limited range of colors they see change to rich and vibrant, and they can perceive colors and hues they’ve never seen before.”
An estimated 13 million Americans have some form of inherited red-green color vision deficiency. The disability affects one in 12 men (8%), and one in 200 women (.5%) – roughly 300 million worldwide. EnChroma glasses are an optical assistive medical device but are not a “cure” for color blindness; results may vary depending on the type and extent of color vision deficiency.
EnChroma’s color blind-assistive lenses are made with Trivex® material, a high-performance optical plastic created by PPG Industries, Inc. Trivex features exceptional impact-resistance, best-in-class optical clarity and a density of just 1.11gm/cm3, making it the lightest of any available ophthalmic lens material. EnChroma lenses are available in two versions for outdoor and indoor use.
About EnChroma
EnChroma, Inc. is dedicated to positively impacting the lives of the estimated 300 million people worldwide with color vision deficiency (CVD). We apply the latest in color perception neuroscience to help color blind people better see colors and participate more fully in the colorful world around them. Based in Berkeley, California, EnChroma received the 2017 Beacons of the Photonics Industry Award from Photonics Media, and the 2016 Tibbets Award from the US Small Business Administration. The Tibbets Award recognizes the impact of the commercialization of EnChroma’s technology through federally-sponsored research via the SBIR program. To reach us, please call 510-497-0048, email info@enchroma.com or visit enchroma.com.
Media Contact:
EnChroma
Director of Marketing
Kent Streeb
P: 530.908.9225
kent@enchroma.com
New York, NY – December 5, 2017 –Today New Politics announce their headline “Lost in Translation Tour” with main support from Dreamers and openers The Wrecks. The tour will kick off in Cleveland, OH’s House of Blues on February 16th, and make stops in major markets including Chicago, Minneapolis, San Francisco and Los Angeles before concluding in Toronto, ON on April 1st. The pre-sale for the tour begins Wednesday, December 6th at 10am EST. Fans can use the code ONEOFUS to get first dibs on tickets. The general on-sale starts Friday, December 8th at 10am EST and will be available on the band’s website.
In addition to the tour, New Politics released the emotional music video for “Color Green” – the band’s most personal to date, showcasing the daily routine of a color blind man named Greg, who is also one of Louis’ closest friends from childhood. Greg is one of the world’s 300 million color blind people and during the filming of this video he and several other color blind people got to see a fuller range of color for the first time with Enchroma glasses. The Enchroma glasses open up a world of color for people with color blindness via a marriage of color vision science and optical technology. To learn more about these glasses, visit enchroma.com. Check out the video here: http://bit.ly/2ns5UPv
New Politics recently released their second studio album, Lost In Translation, on October 6 via DCD2/Warner Bros. Records. The lead single of the album, “One Of Us,” charted at top 10 at Alt radio and they performed the single on Late Night with Seth Meyers. The album is available on all digital service providers: http://smarturl.it/nplostintranslation
LOST IN TRANSLATION TOUR W/ DREAMERS + THE WRECKS
* New Politics & DREAMERS only
February 16 – Cleveland, OH @ House of Blues
February 17 – Cincinnati, OH @ Bogart’s
February 18 – Chicago, IL @ Metro
February 20 – Detroit, MI @ St. Andrew’s Hall
February 21 – Milwaukee, WI @ The Rave II
February 22 – Minneapolis, MN @ Varsity Theater
February 23 – Saint Louis, MO @ The Ready Room
February 24 – Kansas City, MO @ The Truman
February 25 – Lincoln, NE @ The Bourbon Theatre
February 27 – Denver, CO @ Ogden Theatre
February 28 – Salt Lake City, UT @ The Depot
March 2 – Portland, OR @ Wonder Ballroom*
March 3 – Eugene, OR @ WOW Hall
March 4 – Seattle, WA @ Showbox*
March 7 – San Francisco, CA @ The Fillmore
March 8 – San Diego, CA @ House of Blues*
March 9 – Sacramento CA @ Ace of Spades*
March 10 – Los Angeles, CA @ The Belasco Theatre
March 11 – Phoenix, AZ @ Crescent Ballroom
March 13 – Dallas, TX @ House of Blues
March 14 – Houston, TX @ House of Blues
March 16 – New Orleans, LA @ House of Blues
March 20 – Charlotte, NC @ The Underground
March 21 – Raleigh, NC @ Lincoln Theatre
March 23 – Philadelphia, PA @ The TLA
March 24 – Portland, ME @ State Theater
March 26 – Silver Spring, MD @ The Fillmore
March 27 – New York, NY @ Irving Plaza
March 28 – Burlington, VT @ Higher Ground
March 30 – Boston, MA @ Paradise Rock Club
March 31 – Rochester, NY @ Anthology
April 1 – Toronto, ON @ The Phoenix Concert Theatre
For media inquiries:
New Politics: Nadine Pena – nadine@crushmusic.com
Allen Stone: Kelly Kettering – kelly@atorecords.com
Enchroma: Kent Streeb – pr@enchroma.com
Berkeley, CA – January 23, 2017 – EnChroma – the company bringing color to the color blind – has received the 2016 Tibbetts Award from the U.S. Small Business Administration (SBA) for its exemplary innovative spirit and economic achievements in developing glasses for the color blind. EnChroma’s early stage research into optical assistive devices for color vision deficiency (CVD) was supported by three Small Business Innovation Research (SBIR) grants from the National Institutes of Health (NIH), under the direction of principle investigator Dr. Don McPherson.
“We are celebrating the critically important technological advances pioneered by these small high-tech firms, from breakthroughs in additive manufacturing, to genomic research, to novel cancer therapeutics. These innovators are creating jobs and creating new industries while helping to address many of the nation’s most pressing challenges,” said SBA Administrator Maria Contreras-Sweet.
“The EnChroma story would not have been possible without the support of the SBIR program,” said Andy Schmeder, CEO of EnChroma. “SBIR funding in our formative years gave us the latitude to foster a company culture laser-focused on creativity, collaboration and developing the right solution for the color blind. This award acknowledges the years of intense effort by our team and will inspire us going forward.”
EnChroma glasses contain a proprietary spectral filtering technology that is designed to help people with red-green color blindness see an enriched spectrum of color – without compromising color accuracy or balance. Numerous videos of color blind people trying EnChroma’s life-changing glasses for the first time have gone viral. One in 12 men (8%), and one in 200 women (.05%), are color blind – an estimated 300 million worldwide. While color blindness is often considered a mild disability, many color blind people feel it is a significant handicap.
John Williams, Director of Innovation and Technology, SBA, presented the award to EnChroma co-founders Andy Schmeder, CEO, and Don McPherson, Ph.D., Chief Scientist. The awards ceremony was held in the Eisenhower Executive Office Building of the White House on January 10, 2017.
About the Small Business Administration (SBA)
The U.S. Small Business Administration (SBA) was created in 1953 and since January 13, 2012, has served as a Cabinet-level agency of the federal government to aid, counsel, assist and protect the interests of small business concerns, to preserve free competitive enterprise and to maintain and strengthen the overall economy of our nation. The SBA helps Americans start, build and grow businesses. Through an extensive network of field offices and partnerships with public and private organizations, the SBA delivers its services to people throughout the United States, Puerto Rico, the U.S. Virgin Islands and Guam. www.sba.gov.
About EnChroma
EnChroma is dedicated to positively impacting the lives of the estimated 300 million people worldwide with color vision deficiency. EnChroma has developed a robust line of innovative eyewear products with cutting-edge optical technology for men, women and children. Based in Berkeley, California, EnChroma emerged from a National Institutes of Health SBIR grant designed to study the feasibility of helping people with color vision deficiency (CVD). To reach us please call 510-497-0048, email info@enchroma.com or visit enchroma.com.
Media Contact:
EnChroma
Kent Streeb
P: 530.908.9225
kent@enchroma.com
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